OMAZE UK: The US Innovative Fundraising Startup

OMAZE UK: The US Innovative Fundraising Startup

American for-profit fundraising startup Omaze often collaborates with nonprofit organizations to host various types of fundraising events. Prizes at Omaze events can be anything from goods and physical properties to encounters with famous people. Typically, there is one big prize and several smaller prizes. The linked charity will receive between 15% and 60% of donations to enter the prize draw.

Ryan Cummins and Matthew Pohlson founded the privately held Los Angeles-based corporation in July 2012. The company has donated more than $130 million to more than 350 charities. These organizations include UNICEF, After-School All-Stars, Julia’s House, Product Red, and Make-A-Wish Foundation.

Why is the name “OMAZE” so popular?

Omaze is a commercial fundraiser for US-registered 501(c) public charities (each, a “Charity Client”). When you donate and are entered to win a celebrity prize (scheduled visit, dinner date, premiere tickets, etc.), 60% of your donation is guaranteed to go to the specified recipients through a grant Benevolent client. These experiences average 25% of experience costs like advertising, content production, and payment processing.

If you donate and enter for a non-celebrity prize, such as a car, vacation or cash, one of our Charity Clients will award 15% of your donation to your chosen recipients. Expenses on experience, including the costs of prizes, advertising, content production and payment processing fees, account for between 65% and 75%.

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Did you know? Omaze averages 20% across all experience categories. Matching experiences provide the nonprofit beneficiary with 100% of the match. These examples show the most frequent encounters on Beneficiaries may receive a different percentage. Visit the Experience Rules and the “Fundraising Transparency” section at the bottom of each experience page for details about a specific experience, including your charitable client, designated beneficiaries, and support percentage.

How does Omaze work?

OMAZE UK: The US Innovative Fundraising Startup

Typically, a celebrity would endorse an Omaze promotional film before starting a sweepstakes offering a grand prize or event. Anyone can enter the drawing by making a monetary donation; The number of registrations is proportional to the amount contributed; For example, a donation of $100 gives the donor ten times the chance of winning than a donation of $10. To avoid being considered a lottery, sweepstakes systems like Omaze incorporate a “no purchase necessary” condition. Entrants in the US can get 2,000 entries for free by selecting the “enter free” option, while entrants in the UK can mail in one entry for free.

The inaugural Omaze contest took place in July 2012; all entries favored Team Rubicon, and the winner was announced as a judge at Cupcake Wars. People could compete to win the chance to visit the closed set of Star Wars: The Force Awakens by donating $10 to Omaze in December 2015 as part of their partnership with Star Wars. For UNICEF, the event raised almost $4.26 million. In 2016, the launch video of the experience was recognized with a Webby Award.

OMAZE UK Business Model

OMAZE UK: The US Innovative Fundraising Startup

There are two ways Omaze, a private, for-profit company, helps raise money for good causes. If you win a celebrity experience giveaway (a set visit, dinner, premiere tickets, etc.), Omaze will donate 60% of the proceeds to charity, pay 25% for the event and its advertising, and content creation, and you will keep 15% as profit. For experiences with monetary prizes (like a car, trip, or license plate), 15% goes to the charity, 70% goes to finding and shipping the prize, paying winner’s taxes, settling card fees of credit and cover marketing and content creation expenses, and 15% goes to profits for Omaze.

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After deducting the cost of the prize and promotion of a UK raffle, Omaze provides 80% of the net profit to the charity and keeps 20%. In 2020, the company launched its campaign in the United Kingdom.

Frequent questions

How reliable is Omaze?

It’s easy, fun, has great prizes and donates 80% of the proceeds to Alzheimer’s Research UK. It may not meet your needs just because it meets ours.

Who is the CEO of Omaze?

The CEO and co-founder of Omaze is Matthew Pohlson.

What happens if you win Omaze?

If you win an Omaze experience, a specialized team will make it unforgettable. We organize trips, hotels and coordination of talent partners so you can have the experience of a lifetime.

How does Omaze choose the winners?

In accordance with our Official Rules, one potential winner is selected at random using a cryptographically secure random number generator following the conclusion of each Grand Prize Sweepstakes event.

Who owns Omaze?

Headquartered in Los Angeles, California, the company was founded in July 2012 by Ryan Cummins and Matthew Pohlson. It is privately owned. For more than 350 charities, including UNICEF, After-School All-Stars, Julia’s House, Product Red and the Make-A-Wish Foundation, the corporation has raised more than $130 million.

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